I had a young business owner ask me recently if there was an art to taking a client to lunch, or do you just dine at any place close?
My response was that taking a client out to lunch (or dinner for that matter) was more than just a meal; it’s an opportunity to build relationships, discuss business in a relaxed setting, and make a lasting impression about who you are and who your company is. Indeed, the choice of restaurant and the setting can significantly impact the success of any business endeavor.
I explained to him that, yes, there is an art to client lunches, but that depending on the circumstances, sometimes the “art” must step to the side. But, if the ability to plan is in the cards, there were several steps I’d recommend.
First, if possible, before making any reservations, try to find out if your client has any dining preferences. Consider dietary restrictions, cultural norms, and personal tastes. Subtly inquire about their favorite cuisine or preferred dining experience. This shows that you value their comfort and satisfaction.
Second, the choice of cuisine sets the tone for the lunch. For clients with diverse tastes, a restaurant offering classic American or Continental dishes can be a safe bet. These menus typically include a variety of options, ensuring there’s something for everyone.
- Italian cuisine is a popular choice for business lunches. The ambiance is often warm and inviting, and the dishes are familiar yet sophisticated. Think pasta, salads, and fine wines.
- If your client is adventurous or enjoys a mix of flavors, an Asian fusion restaurant can be exciting. These establishments often combine elements from different Asian cuisines, offering a unique dining experience.
- For a more formal setting, especially when discussing significant business deals, a steakhouse can provide an upscale atmosphere. The quality of food and service in steakhouses tends to be high, making it a reliable choice.
Third, ambiance matters. The ambiance of the restaurant is just as important as the food. Here’s what to look for:
- Choose a place where you can have a conversation without shouting. Private dining rooms or restaurants with well-spaced tables are ideal. Avoid noisy or overly crowded venues.
- Ensure the seating is comfortable. You want your client to feel at ease, so opt for restaurants with cushioned chairs and ample space.
- The setting should be elegant to show professionalism but not overly pretentious. A relaxed yet sophisticated environment helps in making the client feel valued and respected.
Fourth, exceptional service can make or break the dining experience. Look for restaurants known for their attentive and discreet service. The staff should be able to cater to your needs without being intrusive, ensuring that the focus remains on your conversation.
Fifth, the restaurant’s location should be convenient for your client. Ideally, it should be near their office or in an easily accessible area. Consider the parking options or proximity to public transportation, making it as hassle-free as possible for your client to get there.
Sixth, make a reservation in advance to avoid any wait times. Choose a time that suits your client’s schedule, typically around standard lunch hours from 12:00 PM to 1:30 PM. Allow for a relaxed meal without rushing, usually allotting about 90 minutes.
Seventh, let the restaurant know that you are bringing a client. They might offer a special table or extra attention to detail.
Then, after lunch, follow up with a thank-you note or email. It shows appreciation for their time and reinforces the positive impression.
By considering these factors, you can create a memorable and productive dining experience that strengthens your business relationship. Remember, the goal is not just to discuss business but to build rapport and show your client that they are valued. Happy dining!
Joe Bouch
CEO 78Madison
Interested in chatting about a business partnership? Let’s have lunch. Reach out to me at jbouch@78madison, and I’ll introduce you to the “art of dining”,